Keep your website simple and straightforward. Users benefit from functions that are easily accessible and usable. A poorly designed/organized website cluttered with many advanced functions distracts users from accomplishing their everyday tasks. A well-organized website that supports the user's tasks fades into the background and allows the user to work efficiently.

The first step in producing an effective website is to define your purpose. What do you want your site to accomplish? The additional steps would be to define your audience, develop your strategy, and create the content of your site.

So what are some benefits to having a website?  Listed below are just a few:

• Reduce Marketing, Publishing, Communication, and Support Costs While Improving Overall Quality.
• Test and Expand Market.
• Make your Company’s Message Available.
• Increase Sales.
• Enhance your Company’s Image.
• Answer Customers' Questions 24/7.
• Display Colorful Photos of Products.
• Provide Current Information to Customers.
• The Ability to Reach Potential Customers All Over the World.

So now you may be thinking a website would be a great idea but what would I put on it?  Here are a few ideas to help you decide on what to include on your website.